Economic Evaluation Of New Building Materials Project

Since the reform and open of China, the unremitting development of national economy and remarkable increasing of people's living standard caused the industry continually growing with speed over the growth speed of gross domestic product. As a new-style building material, the development of new material for wall is comparatively late in China, its scale and extension is comparatively limited, and its technique level drops behind. Although some external technical equipments were introduced in recent years, it did not obtain prospected effect for a various reasons, so there is a great deal of difference between the design level, material quality and performance, process technology of equipment of material for wall in China with advanced level of equipment manufacture in abroad, so it can not meet the development need of building industry of China. After China entered WTO, with some protecting policies of national and local government being gradually canceled, some foreign company of wall material will go into the marketplace of China, they will directly imperil the survival and development of Chinese building material enterprises. Chinese building material industry must develop project of new material for wall, increase the variety, enlarge the manufacture scale, and lift the technique level of production of wall material.The economic evaluation for investment program of wall material production project must been enhanced in order to ensure the correctness of investment decision of new wall material project.The paper makes use of the investment project of powder-coal-ash concrete airbrick of Daqing Dayuan New Construction and Building Material Group to study the application of the theories and methods of economic evaluation for project. According to the principle of integrating macro analysis with micro analysis, integrating quantitative analysis withqualitative analysis, integrating financial evaluation with national economy evaluation, the paper analyzes and evaluates the feasibility of the project from the altitude of development strategy of business by using the theory and method of technological economics, engineering project management, management, strategy management, marketing management and finance. The paper firstly evaluates the economic returns and social benefits according the principle of project evaluation, and makes a deep analysis of investment risk of the project. Based on previous evaluation, the paper analyzes the five competitive factors for the project by using five-competitive-model of Porter; and analyzes preponderance, inferior position, opportunity and imperilment by using SWOT analysis approach. On the basis of comprehensive analysis, the paper gives the definite conclusion about economy of project.