Tianjin Mobile Communications Market And Marketing Strategy Research

Since telecommunications market has broken monopoly and introduced competition, Tianjin mobile communications market has changed a lot. To study mobile communications market in competition conditions is very important to grasp mobile communication development trends and its influence on Tianjin's economy.This assay firstly introduces the development and historical reform of telecommunications industry and the independence background of mobile communications industry. Based on this, it analyzes one by one the inside and outside environment of Tianjin Mobile, including enterprise's inner environment, competition environment, policy environment and economy environment. Secondly it tells the process of market seqmentation and elaborate market investigation. This assay thirdly forecasts the target customer number of mobile communication market in a scientific way, thus can somewhat help people grasp the developing scale of mobile communications market. Finally, based on the study of present status, it puts forward pertinent marketing strategies, such as the marketing strategy towards business, service marketing strategy, marketing channel strategy and the marketing strategy towards customer seqmentation.There are also some other marketing strategies explained in this assay, such as creating high-qualified network, building up corporate image, setting up favorable cooperation relationship, etc. Moreover, SWOT method is adopted to analyze the strengths, weaknesses, opportunities and threats of Tianjin Mobile. I do hope that Tianjin Mobile can develop its strengths and avoid its weaknesses and develop better in the severe market competition.