A Study On The Ephemeral Phenomenon During The Growth Of Enterprises

The existing enterprises in China, which are no more than twenties years old, suffer all kinds of birth pangs consisting of the reformation of system and the conversion of economy. Some of those enterprises ride out the storms and survive, but more enterprises go to the ground. The main reasons of failure are the mass mistakes of the theories and the manners of the run of enterprises except for the external factors. This paper discusses the reasons of why the lifecycle of those enterprises are so limited in details.Firstly, The paper makes a simple analysis of the macroeconomic growth environment of China's enterprises, then discusses the non-normal problems and symptoms which are likely to be confronted with each growth phase of enterprises, finds out the main factors of the restricting the growth and makes a detailed analysis of every factor.Secondly, The paper selects a typical example of ephemeral enterprise and discusses thoroughly its all kinds of symptoms based on above theories, educes the main reasons of why it fails from the demonstration angle.At last, The paper points out the mistakes which should be avoided by those enterprises and puts forward the countermeasures and advice which aim to get the durative growth of China's enterprises.