The Research On Kangpu Corp. Develops Area Roller Sales

In the end of the 20th century, market economy in China has grown maturation through more than twenty year's development. There is an obviously character that supply has exceeded demand in many production markets. In order to triumph in market, violently competition comes forth between enterprises. Economic globality, development of information technology and knowledge economy are in bud, which changes marketing environment of enterprise deeply. Enterprise operation has become complicated increasingly in an indefinite environment. Only depended the past marketing concepts and ideas can't make enterprise obtain competition superiority continuously. Practicians in China more and more recognize that they desire new marketing weapon to compete in a high level and put forward the concept of Area Roller Sales.On the basis of the backgrounds of Kangpu Corp., this paper firstly discusses the marketing management's present condition, illustrates the necessity for opportunity and challeng at the competition gradually vigorous circumstance, and analyzes the requirement of Area Roller Sales. Then studying from the Business Process of Reengineering and the driving strength of Kangpu Corp. Area Roller Sales, the paper puts forward the effect of the flexibility of manufacturing system on Area Roller Sales, measures Kangpu Corp. flexibility of manufacturing system, supplies relatively proofs to optimize resources collocation for Kangpu Corp. marketing management., sets forth the ability of quick response based on the Business Process of Reengineering, and discourses upon the importance of the quick response to market requirement. Moreover, based on the Business Process of Reengineering(BPR), the article researches Customer Relationship Management during Area Roller Sales, organizes an CLV (Customer Lifetime Value ) model and demonstrates it to introduce the resources devotion and place network. For the reasons above mentioned, we advance the CRM program ground on the Business Process of Reengineering of Kangpu Corp about Area Roller Sales. In addition, we probe into the management innovation, research the operation management system according to the Business Process of Reengineering, analyze the business process and organization construction that Kangpu Corp. develops Area Roller Sales, and discuss the efficiency and cooperation mode. At last, we put forward the policy of risk control and practice that aim directly at Kangpu Corp. Area Roller Sales...