Research On Development Strategy Of Chinese Private Enterprise

With the reformation and opening of China, private enterprises dramatically sprang up and have already become an important impetus to our national economy and society. As social economic environment changes and especially the age of knowledge economy comes, however, they are facing great challenges of the entry to WTO, economic globalization and reformation of state-owned enterprises. In this situation, private enterprises should take precautions, emphasize designing and implementing strategies for long-term development to strengthen themselves, enlarge their scales and stand out the increasingly vehement market competition.The thesis consists of four chapters: Chapter one summarizes development and faced challenges of our private enterprises. Chapter two explains theory of their development strategies. Chapter three thoroughly probes development strategies of Zhejiang Holley Group, which include multi-line operation, technological innovation, capital operation and human resource. Chapter four sums up the experience of Holly for success and advances the inspiration it gives to all the other private enterprises.Combining theory elucidation and case analysis, the thesis is a rewarding exploration for private enterprise development.