| ZiYang BaoFeng Real Estate Co.LTD is a real estate developing enterprise,It has set up for almost 10 years.The development of this company faces both opportunity and challenge,because of the quickly change in real estate market .According to the practical of ZiYang BaoFeng Real Estate Co.LTD ,A strategy which conforms to the external market and fits the inside reality become a key point.This paper researchs the strategy of ZiYang BaoFeng Real Estate Co.LTD.AT first ,This paper gives the history of ZiYang BaoFeng Real Estate Co.LTD based on the developing of whole real estate market ,This paper sums up the experiences of the company ,and analyzes the projects of the company.The national economy develops quckily for these years,and the government has regard housing construction as new economy increasing point,the marketing of real estate has became more and more prosperous; ZiYang BaoFeng Real Estate Co.LTD must to find new develop strategy to face the WTO and competition in the 21 century.At the same time,this paper analyzes the external environment and inner factors,indicates the weakness and strength of the company,this paper uses PEST and SWOT analysis to find develop strategy of ZiYang BaoFeng Real Estate Co.LTD. |
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