| Chapter One Summarize of Supply Chain ManagementCompetition in the market is more and more drastic, The enterprises must develop in the specialized direction. Enterprises and cooperative partner need set up good, steady relation. The thought and theory of supply chain management come forth. This is the concept of supply chain management: While meeting the demands of service level, For making systematically cost minimum, The supplier, the manufacturer, the warehouse, the shop combines into an organic whole and produce the goods effectively, And send the goods of correct quantities to correct place within correct time.From the forties of the 20th century to now, the activity of material supply and management, According to the order of its ability and the speed of customer respond, Can divide into 5 developing stages: Armed services support; warehouse management and transport management; logistics management; supply chain management; supply chain collaboration ( dynamic union ).There are two kinds of structure in supply chain: Close type and dynamic union type.Chapter two The theory and practice of supply chain management development current situationsKey competitiveness is defined for the decisive strength of making and expand the advantage in the market competition for the enterprise .In supply chain management environment, Supply chain node enterprises, what want and win competition advantage among competition, Must have unique key competitiveness in supply chain. The outside characteristic of the key competitiveness of enterprise can be summed up as five respects:1. Value superiority, 2. Heterogeneity, 3. Can't imitate, 4. Can't trade, 5. Difficult to substituting. â… .The reason of outsourcing:1. Share risk, 2. Accelerate the form of reengineering advantage, 3. Use resources that the enterprise does not have, 4. Reduce and control the cost, economize capital fund. â…¡.The main mode of outsourcing:1.Temporary Service and Contract Labor, 2.Subsidiary Networks, 3.Collaborative Relation with Competitor, 4.Outsourcing All but the Core AdvantageUnder the guide of the thought outsourcing, Key enterprises and other enterprises set up strategic partnership, At strong-strong joint mode, Each enterprise give ones own advantages, Reach the result won altogether on the appreciation chain of value, This kind of competition way will change institutional framework, the mechanism of management, Corporate culture of the enterprise, It is a kind of new enterprise mode, Called Extended Corporation. In Expand enterprise thought, The whole supply chain is looked upon a system, Go still one step further, regard different enterprises on supply chain as a interests community, Regard as an enterprise.In order to improve the efficiency of the whole supply chain, The enterprises in chain must accomplish their art in agreement or in harmony, effectively in coordination. The essence of supply chain coordination is the management based on key competitiveness, the foundation existing and running is to supply chain partnership and customer's relation, And the effective application of the modern information technology.Supplier's partnership relation gets win-win effect:1. Increase the value of the products, 2. Improve the marketing process, 3. Strengthen management of operation, 4. Reduce capital cost, raise the capital gains, 5. Improve customer's value.Chapter three The effect of demand variation extending -- the problem urgently waiting to be solved in Supply chain managementP&G Co. find the order quantities of product fluctuate more and more strongly along supply from bottom to top, So the effect of demand variation extending is called" bullwhip effect" vividly. The reason which produces " bullwhip effect" has 6 respects mainly, Namely requirement forecasting revise, order batch decision-making, price fluctuate, lack game, stock out-of-balance responsibility and deal with batch. The means of alleviating or shielding" bullwhip effect" is implemented around following several points mainl...
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