The Study Of Differentiating Competitive Strategy In Logistics Company

There have been many logistics company long before in china, if we named a logistics company by its functions. But the modern logistics company was born and developed, only after the BAOGONG Logistics Company has been registered in 1999, before long lots of logistics companies have occurred in china. The Chinese logistics market has been transformed from bargainer market to buyer market in 5 years. The differentiated competitive strategy has been thinked as a good competitive strategy in buyer market. Under this background, according the conception of logistics and logistics company, the thesis has analyzed the status quo of logistics companies in china and leaded into differentiated competitive strategy idea. Under this idea, the thesis has analyzed the competition of logistics industry from logistics industry, macroscopic surroundings of logistics and rivals of the logistics market. At analyzing particular differentiated competitive tactics, under the idea that there are many ways for a company to realize the differentiation, the thesis has analyzed the logistics company' s differentiation ways from three represent aspect of logistics company logistics services, function and company organization. There is cost when a company takes differentiation ways, to make logistics company can take good differentiated decision, the thesis has established a decision model with the knowledge of The Customer Gain Theory, Usefulness Theory, Game Theory, Company Finance and Management. Thinking of the condition of the model, the thesis has appraised the model from feasibility, economy and shortcoming of the model, made the conclusion that this model has using value.