Study On The Management Strategy Of Tianyi Inc.in Xinjiang

Tianyi industrial corporation of Xinjiang Belong was set up newly in June of 2001 . There are a lot of problems faced by this company, such as the low quality level of the products ,worse equipment states, backward craft, mass material flow, confused management and absent deal in development strategy etc.To these questions, this text uses the domestic and international enterprise's strategic management theory, combines actual characteristic of this enterprise , analyses environment of the enterprise characteristic conscientiously , find out enterprise existing problem and obstacle in development, and put forward the total development strategy of enterprise and the concrete scheme.On one hand, the T-yi Inc. macro-environment ,the specific industry environment and the state of development and trend of trade are analyzed with the PEST method and Porter's five-forces model. On this basis , chance and . threat that the external environment condition of one company faces are confirmed, and appraised with the outside element of ( EFE) matrix . Use the method that experts gave a mark to discern the key successful element of the textile industry at the same time . On the other hand, through using Potter's value chain to analyse the main activity and the assisting activity . On the basis of analysing resources and management state inside enterprises, confirmed and appraised the advantage and the disadvantage inside enterprises, Key competitive power and the key success element are match analyst at the same time. Then, using improved SWOT matrix, give a fuzzy evaluement to the strength of Tianyi, confirm the development strategy that Tianyi company should adopt, namely increasing type strategy. Following that, carries on the united strategy analyses to make the corresponding measure for every business unit. At the same time, consulting the management strategy of advancedenterprise of textile industry , the feasibile analyse are carried on to the management strategy of Tianyi. Propose the management strategy that is 'integrating vertically, strengthening its key competitiveness , managing fictitiously, making its product chain',and give implement advise. Advised to the development in the future of Tianyi too finally.