Orient Study On Core Competitiveness Of Hunan WY Industrial Co.Ltd

As national economy develops steadily and continuously, and the country regards industry of the house as the pillar industry of national economy and new growth engines, the real estate market of our country intensifies progressively, and present the good growth momentum. At the turn of the century, with China's accession to the WTO and economic globalization and integrated arrival, the real estate incorporates to the spring tide that " competes at home for internationalization, international competition globalization ", some foreign real estate enterprise with rich fund, in large scale will enter China , domestic real estate enterprises are here to the brand too, scale development, the market competition will go on in more extensive range .The arrival of new economic era, will exert a fundamental influence on the whole economic intension and growth way, and have brought the challenge that completes severely to enterprise of the real estate too. The Chinese real estate end in" era of sudden huge profits" of market, law of value will adjust the market more and more effectively, the innovative abilities and brand running ability of the enterprise of the real estate are required by the market. Under the background, real estate enterprise can raise enterprise's key competitiveness constantly only through technological innovation, brand innovate support and use and creation with information, as a result could establish in an unassailable position in the fierce market competition, keep the competition advantage, expand the space developed continuously.This text regards Hunan WY industry or business development corporation, Ltd. as the instance, regards core competitiveness theory and development of the real estate as the background, apply with information technology real estate business administration for innovative point, combine actual conditions, Company of WY, put forward WY Company structure key method of competitiveness, in order to probe into and analyses the enterprise development of real estates, existing problem and countermeasure.