Research Of Marketing Implementation For Hunan Foreland Engine

The success of an enterprise requires good marketing strategies and effective marketing implementation as well. Many companies such as Hunan Foreland Power Engine which marketing performance is fairly bad have right marketing strategies, however, their marketing implementations are irregular and inefficient. They haven't realize the importance and the meaning of marketing implementation and don't know how to implement their marketing strategies.Marketing implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives. We always analyze the marketing environment, make marketing strategies and marketing plans in order to solve "what" and "why" However, marketing implementation can be used to answer "who", "when" and "how".There are five continuous procedures process in the whole marketing implementation. They are planning marketing programs, organizing the marketing structure, designing the system for the staff's performance and salary, developing the marketing human resources, and cultivating the company culture. Furthermore these five elements have to be fit together well and mutually supportive of its marketing goals.In order to implement marketing strategies well, we should have diagnostic skills, identification of company level, implementation skills and evaluation skills.It's valuable to take Hunan Foreland Power Engine as an example, as it has so many marketing problems in its marketing implementation. The research shows that in order to improve its marketing implementation and its performance Hunan Foreland Power Engine should rebuild the process of its marketing implementation and cultivate its marketing culture and practice harder and serve the customers heartedly.