| Network Economy starts with the development and popularization of Internet. .Com times have already gone over, real Network Economy has just come. The rise of Network Economy has already exerted a great influence on R&D, production and each link of managing and management of modern enterprises. The more important thing is that the further development of Network Economy probably changes the basic commercial operation modes of modern enterprises under the economic globalization background and wavers classical strategic thoughts and fruitful office procedures at industry age. How to meet the development of Network Economy have become the strategic topics of small and medium-sized enterprises.Network Economy represents one era as industrial economy, The questions of the times must be given overall consideration to, because of our country backward feudal economy not to catch up with the paces of western industrial economy in that year, the Opium War (1840-1842) led to the evil consequence. Network Economy is different from the steam engine of those years; it is a double-edged sword, only do we hold of their inherent and essential things, they could be used by us. The dramatic change of NASDAQ Index from 1998 to 2000 was the witness of the blood. For this reason, we must take the prudent attitude to use of Network Economy.Network Economy is a kind of brand-new economic form after all; births of any new things all need a course known progressively. The research on Network Economy of our country is still the preliminary stage at present and it is still only the understanding that is in the aspect to Network Economy. In the face of burst of Network Economy, in view of present domestic environment, because of unable to produce sober understanding to Network Economy, small and medium-sized enterprises of our country is in situation of facing a difficult choice on the road to development. This thesis aims at summarizing research results of domestic and international Network Economy at present and carrying on the analysis one step deeper; Combine and analyses the current management situation of small and medium-sized enterprises of our country under the environment of Network Economy, find out the advantage and inferior position of small and medium-sized enterprises in the Network Economy condition; Seek kinds of methods that Network Economy be merged with small and medium-sized enterprises in order to meet the needs of new economic development. This thesis uses the method of the system engineering, determine the nature as the main fact to combine with quantitative, It is analyzed that Network Economy runs the influence of the environment on small and medium-sized enterprises, study the opportunity that Network Economy brings to development of small and medium-sized enterprises, probe into the management innovation mechanism of small and medium-sized enterprises, and use the intergrowth thought in biology to analyse the development strategies of the small and medium-sized enterprises of our country, propose that the development strategy of small and medium-sized enterprises under the Network Economy, make the brand-new management and administration thought of small and medium-sized enterprises in era of Network Economy. This thesis has certain reference meanings to small and medium-sized enterprises to go out of predicament of Network Economy This thesis is divided into six chapters altogether and the structure is as follows.Chapter one is the introduction, introducing the purpose, the meaning in which the thesis studies, the current research situation, the research contents of a thesis and research approach of present domestic and international Network Economy mainly.Chapter two summarize theoretical research of domestic and international Network Economy at present and carry on further analysis, draw seven major characteristic of Network Economy different from traditional economy and analyse the operation law in Network Economy from macroscopic and microcosmic respects.Chapter three introduce the c... |
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