Hunan Jingxin Tech's Competitive Environment Analyzing And Strategy Researching

By analyzing external and internal environment of an enterprise, enterprise strategy research is to find a link point that the enterprise's resource matches external environment and to find the long-term developing direct of the enterprise. Hunan Jingxing Tech is a big scale pack-manufacturing company. Nowadays, when the factors of politics, economy, law and technology changing rapidly, marketing competition being very sharp, there being more and more temptations and risk, Jingxing Tech is being confronted with the strategy choices 'where the enterprise is going?By analyzing the present situation and developing trend of the packing industry, we find the packing industry is facing a very nice developing time that the packing industry in our country is developing rapidly . It will increase in twice speed of the average developing of the national economy in the future ten years, the total quantity of packing product will be largest in the world. The import in great range, the policy of import and will be wide, the application of green and environment-protected technology widens the developing filled of packing industry.Although there are many nice temptations in the externals, enterprise can only do something their capacity. Enterprise strategy management can't go away from their actual condition. By analyzing the Jingxing Tech's management, produce, marketing, finance, R&D.MIS and enterprise culture and soon, we can find clearly which resource and capacity the enterprise possesses and where its strength and its weakness is .By comparably analyzing the critical competitors, we can know each other more effective competitive strategies. Obviously Jingxin Tech is more strong than the rivals in enterprise' scale, market share, finance condition, technology power and is weaker in cost controlling.While the industry is developing rapidly and the enterprise is in the strong competitive position it will be Jingxin Tech's strategy choice facing the future todevelop greatly the packing industry.In strategy practice, the enterprise strategies should match the enterprise's human resource, finance planning and budgeting, market developing and product developing.