Research On The International Market Expand Strategy For Harbin Turbine Co., Ltd.

The industry of electricity generating equipments manufacture is one of the national initiative the development's strategic industries. As a pillar industry, it relates with the national politic and economic safety, represents the economic real strength of the country and has the guarantee function to the development of national economy. As one of fourth important electricity generating equipments manufacture bases, Harbin Turbine Company Ltd., with 46 years history, has developed the maturity technique for electricity generating equipment manufacture, and have already represented the local machine level, some product to have become one of the first products of the machine industry that export. Under the press of merge and reorganization of important firms of electricity generating equipment manufacture, as well as the integrated of the global market, it is an inevitable choice for mechanism to build the profession that internationalization operates. Therefore, the research on the international market expand strategy for Harbin Turbine Company Ltd. since have the theories meaning, and again have the important realistic meaning.Based on the international marketing theories and the business enterprise strategy theories, Thesis discuses the theories of methods to enter the international market, the consideration's factor for market choice, and business strategy. On the foundation that synthesize the above theories, establish the model for the choice on the international market expanding strategy, and combine to study the model's three kinds of applied ways. Thesis raised the model could be applied with method of conception model, method of figure of zone-product and method of fuzzy evaluation under different circumstances. The thesis primarily make use of the SWOT methods on analysis from compete the main power, rival the analysis from the profession, the environment monitored and forecasting to analyze the international market; From the financial standing, product position, marketing ability, technique level the condition everywhere faced the internal environment of Harbin Turbine Works ltd. Generated the strength and the weakness of Harbin Turbine Works ltd., and the opportunities as well as the threat it faced.The writer researches on the international market of electricity generating equipments combined with qualitative analysis and quantities analysis in using the model established. The decision is made that especially for the product of "two exhaust 200 MW condenser steam turbine for electricity stand", the Vietnam, Korea, Malaysia and Thailand are belong to the "market of immediately entering", "market of considerable entering" and "market of possibility entering" respectively by applying the technique of fuzzy evaluation. The methods to enter the different market are designed considering the environments of each market.