Development Strategy Studying Of South-west Securities Co.Ltd.

Securities market of China is stepping into a new period .The stockjobbers of China faces a great competition . How to survive in the new situation is a key of South-west Securities Co. Ltd. The writer makes social investigation to explore a new may to solve the problem.In the first, penman researches inner and external cause of restraining development of the enterprise, and analyze market background and development trend.Comparing financial magnates' competitive strength, penman thinks that, capital, technique, business, skill and internationalization degree is the key factor that affect the surviving and the developing of stockjobber. Because of the smaller capital scale, the single financial product and the lack of human resources, the competitive ability of SW securities Co. Ltd is not powerful.In the third facet, penman raises the orientation and approach of strategic adjustment that SW securities Co. Ltd should make.