The Marketing Strategy Of Electrical Automatical Control System Integrated Service Enterprice

This paper is going to study the marketing strategy of electrical automatic control system integrated enterprises by analyzing existing state of marketing strategy, service and custom character as well as industry and compete conditions.Electrical automatic control system integrated enterprises generally exchange from product distributors. By impact of the older sense, the marketing ways of the enterprises mainly represent: firstly, the marketing concept is still a selling concept. Secondly, the personal relations and price competes are only compete ways. Thirdly the brand name of product distributed by enterprises replace the enterprises brand name. Fourthly the service quality is so bad. So the analysis of existing state of marketing strategy make us to find the mistake in marketing process and the facets we need to improve.The service of electrical automatic control system integrated is aknowledge integrate and high custom-made service. Firstly it is a service made up of a set of processes include consulting, negotiating, designing, debugging, checking before acceptance, training, service after selling as well as return visiting. Secondly, the character of knowledge integrate means the service needs to master not only the theory of automatic control and knowledge of related products, but also the theory of producing process of the customs. Thirdly, the character of high custom-made means the enterprises must service the custom according the need and producing process of the customs. The characters of the service of electrical automatic control system integrated decide the marketing strategy of the enterprise must be introduced by the theory of service marketing.The custom of the service of electrical automatic control system integrated is the enterprises market. The general characters of the enterprises market and the characters of the knowledge integrate and high custom-made of the service result in the customs have the characters of emphasizing the brand name and service quality, depending on service enterprise as well as long term custom relations. Because the demand of the customs must be the first thing when the enterprises set up marketing strategy so the custom relationship, brand name and service quality will be the base of the marketing strategy of electrical automatic control system integrated enterprises.The total market scale of electrical automatic control system integratedservice has gradually become more and more vast. The system integrated service enterprises in this industry have faced much more market compete pressure especially from the electrical automatic control product manufactories which develop its business vertical integrated towards down to the electrical automatic control system integrated service. The single compete ways the service enterprises take will encounter the complete compete of brand name and service quality from the international enterprises. So in order to win the compete in the electrical automatic control system integrated service industry, this paper make the service marketing theory be the frame and the customer relationship, brand name and service quality be the focus points to set up the marketing strategy of electrical automatic control system integrated service enterprises.