Brand Development Strategy Of Sunflower Pharmaceutical Industry Co.,Ltd

The current market economics is the era of band competition. People begin to realize more and more deeply that if an enterprise has no famous brand in current strong market competition, it can only stay in the passive position, and be always left behind the others. Currently, as China has joined in the WTO and under the co-existing of challenge and opportunity, how to implement the brand strategy successfully, has gained more important and urgent realistic value. As an excellent medicine enterprise in Heilongjiang Province-Sunflower pharmaceutical industry Co.,Ltd, is one of the earliest company who imports the brand strategy. In order to match the current more and more competitive environment in medicine market, and also to make Chinese medicine face the international competition and gain the market, Sunflower pharmaceutical industry is now actively discovering his own brand development solution. This thesis is just make the research and discussion on the Sunflower pharmaceutical industry Co.,Ltd brand development strategy.This thesis first introduces something in medicine market development, something in brand market development, analyze and review the history and the development of the Sunflower pharmaceutical industry Co.,Ltd and the Sunflower brand. And then referring the problem of Sunflower brand development, this thesis makes research deeply into several aspects including the nucleus value of brand, the brand knowing mode , brand strategy and brand culture. Finally this thesis referring the problem of Sunflower brand , point out very sound and applicable brand development strategy.