The Critical Factors Analysis That Chinese Home-electricity Manufactories Choose Logistics Pattern

The recent years, logistics becomes a hot topic . With the times of tiny-profit in industry of home-electricity, many home-electricity manufactories in china entered the industry of logistics one after another in order to look for a new increase point of profit. However, under the condition of inside and outside environment and enterprise development strategy, how to develop the modern logistics and how to choose what kinds of logistics pattern, this become an extensive question for discussion in this industry.This article takes the respect of market environment and development trend that home-electricity manufactories face, and then makes a conclusion that logistics is very important for the future success of home-electricity manufactories, and analyze the present logistics condition and the existing problems in home-electricity manufactories, at last induce and sum up a few logistics development pattern of home-electricity manufactories at present. On the base of this, the thesis have first created a new method that how to choose and analyze the critical success factors about logistics pattern. When a manufactory chooses its logistics pattern , it should emphasize to consider the following critical factors: logistics positioning. the ability of fundamental management . the ability of controlling channel, the status in the supply chain, the logistics property of products, the ability of controlling logistics cost, scale resource , the service ability of society logistics, the importance of enterprise success, a technical nature of logistics service, and so on. According to the synthetically position analysis of these critical factors, the different enterprises will choose the different logistics pattern. In this article I use this method to analyze Qingdao Haier's logistics-pattern and Elycs's third part logistics pattern, and discussthe reliances that they had chose this logistics-pattern at last I have given some advices and countermeasures that how the home-electricity manufactories do logistics and how to choose logistics-pattern.Through the analysis of critical success factors choosing logistics pattern, the author hopes that this will have the use for references for Chinese enterprises When they choose logistics-pattern , which may be useful for them(especially for home-electricity manufactory) to gain competitive advantages in the world market.