Exploration On Operational Tactics For Convenience Stores

This thesis introduces the concept and history of Convenience Stores, and analyzes the status quo and the development opportunities of the Convenience Stores in China. Furthermore, the thesis explores on various operational tactics for Convenience Stores, and makes the following conclusions: accurate market position and appropriate strategy is essential to successful Convenience Stores; location is a key to customer flux; complete logistic system is necessary to improve the operational efficiency and reduce the operational costs; chain is helpful for rapid development of Convenience Stores. In order to accommodate to the market circumstances with ever-growing keen competitions, Convenience Stores have to constantly make innovations to keep the strength for long.