Marking System & Management Research Of Regional Sales Company Of Wisco

This article is based on modern marketing theory and in view with the latest development of global iron and steel trade. First, it analyses Chinese iron & steel trade actualities and developing tendency. Second, it adopt modern analysis and research methods such as WISCO example analyses products specification of WISCO and market environment and strategy scanning and inside analysis Chinese Iron & Steel trade specialty also .It present whole marketing and administration control systems for WISCO district marketing company.At the facet of theory and strategy of marketing, This article describes analyses and generalizes the most advanced theory of abroad, analyses specialty of four phases having been experienced by Chinese Iron & Steel corporations, gives forth five marketing theories in need and confirmed WISCO marketing strategy on the base of analysis on large iron & steel corporation's competition.It analyses WISCO's zone company with latest marketing theory which analyses marketing concept derived process, combine the change of WISCO's marketing organize and use recently zone market theory.It give forth WISCO's zone market company marketing system-provide, project, loyal agency's "three leg's tripod" marketing net strategy through analyzing WISCO product's marketing means.Because Iron & Steel company's marketing has just processed in, after organizing zone company's marketing system and in order to ensure the system run in regular, this paper give forth six factors about effect manage in zone company in terms of its specialty. The factors include manage with zone director, organize marketing team, manage means, manage clienteles, manage process andresults. And also establish whole achievement and effect examination system.This paper have not only theoretical analyzing and researching and the review of magnificence and micro history evolution but also theoretical conclusion in author's marketing practice experiences and fore sighted research result as WISCO being concrete example. The new terms include in that it gives forth the new marketing thought on large Iron & Steel corporations at home, it creatively uses the methods and tools of strategy mange, it builds WISCO's marketing strategy system, it also gives forth and builds WISCO's zone market company's marketing net strategy and designs manage and assurance system.. Above all provide theory research and practice experiences on our large Iron & Steel corporations marketing manage.Marketing includes in wide and depth contents. Due to author limit energy and at beginning stage of marketing research in Chinese steel industry. Further study and supplement of the thesis is needed, such as developing forever with marketing system, zone market and inter-nation market's integration and so on which need further explore and abundant in.