Shang Hai Tobacoo Groups Cigarette Sales Research

As one of the biggest ratepaying and monopolization company, ShangHai Tobacco Group business developing is always having its staid and system method. But along with the government limitation to the tobcaoo industry and the entry to the WTO organization, ShangHai Tobacco company should arrange its resource and has its own reasonable and efficient strategy to adapt to the new market.The thesis first analyze the tobacoo industry and market, then combined with Shanghai Tobacco group's present condition, design its price . path. production and promotion method. To ensure achieving the strategy , the thesis found a new business mode and organizational structure and has real practice conduction to the .ShangHai tobacoo group.