The Optimization Of Automobile Products Development Strategy For The Guizhou Spaceflight Industry In China

With the China join the WTO. the globalization of the world economy will inevitably effect the development of China's economy even more greatly, and the market competition will be even more intense. The products development is the foundation for enterprise through products diversification, and the performance in the market directly determines the survival and development of the corporation. In the effort to win the competition edge for the products, the corporation needs to plot its products development from a strategy perspective. Because strategy is the general thinking and tactics in guiding the industry in a general way, and an enterprise's products strategy management and be isolated from the external environment situation, still less is independent of every condition in the management. The vital issue for strategic management is to adapt the company itself to its own conditions and external environment, so it is necessary to analyze the external environment and every kind of influential conditions in close attest with its survival and development. The enterprise's strategy management will enable us improve the efficacy and productivity, the improvement in efficacy guaranteed the competition edge the firm get in the competition.The products development is the very important part in the company's overall strategy, it plays a important role in accomplishing Corporation's overall strategy goal, the enterprise must fully take every opportunity and menace, make a correspondence strategy according to its own conditions take every opportunity and face every challenges ahead and finally establish its own marker competitive edge, thereby get onto a road that lead to sustainable development. The aiiit of the strategy management for the enterprise's products, first, analyzes the company's plan and goal, analyze the outside environment, make sure what are the chances or the menace; secondly, evaluate the firm's internal condition, clearly know its own pivotal competitive capability, and find the advantageous ones, with the above work, we could decide the products strategy and make correspondence strategy plan. Under the guidance of the strategy plan, the company canny out the work of allocation to resource, enterprise's adjustments and assignment of work. Through plannh, budgeting,and process management, step by step, fully implement the planed strategy. In the process of implementing the strategy, the enterprise must evaluate the result of strategy implementation and its efficiency. So as to effectively control strategy activity of the enterprise.The space automobile has its glory history and its failure in its products development. After almost losing all its advantages, coming to face all the more competitive environmental the home automobile market, we really to analyses every affecting external and internal important conditions. In order to survive and development. Through seeking market opportunity and changing the internal disadvantage, so as to make better conditions for new products development. The text will base on the past products development example of the Guizhou space automobile, by taking the key elements in making products development strategy such as products development strategy situation , strategy optimization into consideration, by studying the cases of failure and success development strategy, find out and determine the Guizhou space automobile products farther development.