| The all-round reformation of state electric system have been carried out. Smashing monopolize, Separating power grid and power plant, Competing price for sale in power grid force power plant to enter market. Hancheng power plant is an old famous power plant. How to grasp opportunity in arising electricity market, to show it's strong points and hide it's weaknesses, to formulate down a rationalize competitive strategy, to enter the healthily developing road, it must have a important actually significance.The paper carefully considers industry environment and internal resource of Hancheng power plant, the method that theory combines with practice mutually is adopted and the modern theory and the newest viewpoint including strategy management, managerial economics, organization behavior, financial management are applied. From the analyses of the state electric system reformation, of supply and demand in electric market, of the pattern of competing price for sale in power grid and of rivalry among competitors in electric power industry, we reach a conclusion that power plant doesn't win victory in compete until it adopt cost leadership strategy. From analyzing core competencies, value chain, cost and entirely consume parameter of Hancheng power plant, we obtain result that Hancheng power plant have great ability to carry out cost leadership strategy. The paper analyses how to implement cost leadership strategy, First, it establish management control systems for implementing cost leadership strategy, it can deeply and overall begin the implementation. On what ample analyze cost and expenses of Hanchengpower plant, to exploit the plant operation potentialities and to managing carefully by the following several measures, it differently put forward that they influence cost and expenses degrees, it put forward the objection which the measure can reduce cost and expenses. The several measures are constructing organization, human resource management, the examine and repair department to separate from power plant and to run commercially, live recording operation management, goods and materials management and saving energy management. Then, it forecast the effect about implementing cost leadership strategy. Last the paper advance a tactics of competing price against competing price for sale in power grid, it strong support to implement cost leadership strategy.Hancheng power plant implement cost leadership strategy, it can effectively resist threaten, grasp opportunity, promote level of the plant management. It lay a good foundation for the plant continuing development. |
