Strategy Research Of Administration For Sales Agents In J&J Company

As carrying on the reforming and opening-out policy, China has attracted various kinds of foreign capital and has made remarkable achievement of establishing joint-venture companies. Many enterprises are making big profit but the more intensive competitions among enterprises have forced them to choose the real suitable modes for themselves in case of being dropped out.Firstly, this paper has done a complete research and analysis about the Sales Agents' Administration in the sales network of J&J Company. Secondly, originated from the basic concept of the Sales Agents' Administration, it enbodies this basic concept a research content and then analyzes all the layers of the Sale's Strategy, it suggests a development plan in order to thoroughly research the Sales Agents' Administration of the company, improve the cooperations between the sales agents and J&J company, choose the optimal ratio of sales network to other networks, and make the marketing management better function in the future development process of J&J company.