The Development Strategy Research Of Three River Machine & Electric Company

Hubei three river the spaceflight limited liability company is a national fixed-point factory of machine to produce animal feed. Although company outward is a independent corporative entity, in the heart of Wanfeng's high and middle layer governor it is still be managed as a second utility, which causing many problems such as: ambiguity of the ownership of the company, unclarity of enterprise management construction and dependent decision right. Besides, because of long time direct lead of state-owned company, the "big company problem" has been infected which often appear in large company. The symptoms such as official-business working style, stiff altitude, unclarity of duty, overstaffing, dispute in work, slowness of decision, much attention to short term interests of the administrators. But in fact, because of still a small company, it obtains the inherent shortages of small business. While the products condition, which is the company survive for, is deteriorating. During to long time operation in low lever and small scale, the single product is mainly in middle and small accessorial machine, lacking large main machine and branded products.As the administrator of the company, the long-term settlement has to be considered. Whereas strategic management is the core of the success of enterprise, the design and management of the enterprise develop strategy is related to the survival and success of the company in the hustle market. Hence the article is aim to research and find the final solving from the company develop strategy.The first chapter mainly introduces the basic operation and history of the company in feed machine production. The second chapter make a further analyses of the competing status in feed machine market and study the advantage, shortage, chance and threat of the company. In chapter 3, the company's core competence has been discussed. In chapter 4, the develop goal of the company in the coming three years have been designed according to the principal of the strategic planning. Chapter 5 mainly introduce the competitive strategy which is for achieve the strategy goal, customer satisfaction and marketing strategic mix, and make out the assumption of the reform in the company's payment regulation. For the achievement of the company's strategic goal, chapter 6 predicts the utmost of the growing in the application and provides the measure of control.