GuangZhou Communication Company

The Guangzhou communication company is the joint venture company. The company have the ADSL access equipment from 2001.7, the client of the Guangzhou communication company is the China Telecom and the China Netcom, the people directly sale the ADSL access equipment, the company have a few share in the market of ADSL in 18 months, it is the difficult days for the Guangzhou communication company.Analysing competition degree in the industry. The ADSL access equipment is a specialized and professional industry. It is under the influence of the whole communication market and its competitors in the field. Scanning the international economy and national economy circumstance.distinguishing the new opportunitities and threats. Knowing thepolicy in the industry, definituding the direction of development in the future.Analysing the demand of marketing from the buyer.the China operator are developing the broad band data of the ADSL, the supplier of the ADSL have the big market, realizing the especial market, subdivisioning the market, making the objective market. Analysing the action of marketing from the buyer, Analysing the lifecycle of the ADSL.making the channel and promotion.Scanning the colony of the wholly competitor, making the objective competitor. Analysing the SWOT and marketing strategy of the objective competitor, analysing the productor price of the competitor in the differ market, making the productor price of the Guangzhou communication company.analyzing the productor combination of the competitor,making the productor combination strategy of the Guangzhou communication company.Making the marketing strategy project basis of analyzing for industry, purchaser and competitor.