Guangdong Telecom

The paper includes two parts:case description and case analysis. In case description , it is focusing on introducing those major issues that Guangdong Telecom Corporation (GDTC) faces in broadband service operation field, which are lack of both internet content and application service as well as keen market competition in this field. Meanwhile, the author briefs the primary progress in broad band service by cooperating with other partners.Following the case description, it concentrates on analyzing the pattern and forms of cmpetition in broadband service, proved that the strategic position of broadband Internet is high lightened in the development of telecom business. First, by implementing the strategy of allying both content and application internet service providers, GDTC forge a comparatively complete broadband service value chain, and form its core competitiveness in the field of broadband internet service; second, GDTC will win its competitive advantage on the base of mutual improvement, complementary development and mutual benefit together with its partners as expection.