Marketing Channels' Construction Of Kodak Company In Consumer Imagining Industry In China

Based on the analyzing the Kodak Company advancing the barrier through the "98 contract", the paper focuses on Kodak Company how to design, develop, and maintain the marketing channels so that the company could sustain competitive advantages in consumer imagine industry in China. It emphasize to discuss how to construct an effective channels between the company and the relative distributions and other organizations or individual whether in the industry or out in order that the products and services are available for consumption end-users. The final result of effective marketing channels management is the assurance of end-users satisfaction via the provision of time, place etc. Meanwhile, Kodak Company sustains and controls these channels to keep them smoothly and develop them steadily. The plan that is created by Kodak Company, "to be a boss with 99 thousand" is also detailed and analyzed in this paper. It is the plan that Kodak Company established the huge terminal net. It is the fundamental that the Kodak Company wins the battle in the market. It is the base as well that ensures this company will get good record in the digital field.This paper offers some problems in Kodak Company after analyzing this company's channels. Especially it is solved critically in Kodak Company to how to manage the huge terminal net effectively to ensure this net to develop healthy. It is a difficult problem to be decided when many companies face scale and beneficial result. This paper puts forward the model to cover this problem through analyzing and observing many situations. This problem exists in Kodak Company that how the traditional film industry is transfered into the digital industry. In this article, the industry situation in digital field is analyzed and the resolving way is offered that this company must insist on walking between the traditional film industry and the digital industry. Kodak Company should put the Kodak Express (KEX) into the Kodak Digital Net (KDN) gradually. Kodak Company want to be green forever in the consumer imagine industry only through it.