Sanshan Petrol Corporation Development Strategy

Since 1984 san shan petrol corporation started to deal in luiced petrol gas ,and constructed steel vase checking station and luiced petrol gas railway vehicle checking station and industry gas station later. They are related tightly with each other and have the same marketing channel and depend on the same corporation resourse,so,they have much synergy .The busyness of luiced petrol gas railway vehicle checking had high cash returning,however ,since 1998 the busyness of luiced petrol gas was not expected.Now the supply of luiced petrol gas is plenty,we have to sale more and more gas , But earn little. Facing the quick market transaction and competition method variety and west gas east transformation and the west exploitation and entering WTO,the suppliers and dealers are locating their strategy, we too have to location our corporation again at once .The thesis is to lay out the development strategy of SANSHAN corporation,First,sum up and forecast the luiced petrol gas trade development and competition ,then,annany corporation resourse and ability, Last, find out corporation advantag and potention,ally supplyer and competer,keep ideal price pace,avoid cash difficulty,improve market mannagment ability.