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Analyses On The Adjustment Of The Structure Of Products And Researches On The Countermeasures Of Ketai Company

Posted on:2003-12-02Degree:MasterType:Thesis
Country:ChinaCandidate:R S ZhangFull Text:PDF
GTID:2156360092475177Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This article is based on the problem of development that high and advanced technology companies must face. According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named Chongqing Ketai Company in the latest three years,the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products. First,Ketai Company lacks the modem management and distribution conception,all the goods it owns are short of escutcheon,Second,the company are in great need of nuclear technology and products that are opened out by its own efforts. Third,because the company is in great need of capital,it seems that the financial status is rather serious. It is rather difficult for the company to leave enough money to sustain the adjustment of the structure of the products. Fourth,the life cycle of the major products is so short that the difficulty of adjustment increases. Fifth,the structure of the products is too single that adds the risk of adjustment. Sixth,the ability of innovation on technology of Ketai Company is inadequate. The last one,it needs some persons with special ability on the exploitation of products and the innovation of technology. It is in great need of exploitation stratagem on human resources and correspondence prompting system. The structure of personnel is unreasonable and the personal need be trained.On the basis of detail analyses on the major reasons that influence the adjustment of the structure of products of Ketai Corporation,the writer puts forward the countermeasures to solve the different problems according to relative abstract theory. First of all,according to the analyses of inner and outer surroundings and life cycle of main products,it should draw market stratagem to point out the direction of adjustment,meanwhile it must place enough attention on the development to new technology so that it is able to adjust the structure of its main products accordingly. The second one,it should set up the nameplate of the products and exert the superiority of its nameplate. The third one,it can adopt the strategy of absorption and innovation,and then seizes the keystone to implement step by step,sets up the innovation system of technology finally. The fourth one,the ways to open out new products must be added and the structure of the products must be optimized. It is also important to pay attention to the risks. The fifth one,it must raise enough money to ensure the adjustment to go with a swing. The last one,it must set up personal system on exploitation of products and the technical innovation. Meanwhile it ought to perfectexploitation stratagem on human resources and correspondence prompting system,and bring the exploitation of personal ability into effect,establish reasonable personal structure. Only scientific personal scheme can ensure the efficient implement of the adjustment of the structure of products and promote the collectivity development of the enterprise. Above all,it is an important matter to adjust the structure of products,the result of the adjustment may be affected greatly if any key moment is ignored .An enterprise must combine all the countermeasures and regulate them continuously during the implement of an item,meanwhile it should aim at the present issues according as the actual situation of its own,the adjustment of the structure of products can be carried through all right.
Keywords/Search Tags:Product structure, Vendition, Person with ability, Product life-cycle, Core technology
PDF Full Text Request
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