ChangAn Car Marketing Strategy Study

Through introducing the theory of producing and developing marketing,the artide imports the theory using in enterprises,especially in ChangAn Car . From comparing the importance of auto mobile industry in national economy between developed country and China . It analyses the position of micro-auto mobile in our national economy more deeply and the problems among micro-auto mobile and micro-auto mobile products,then sets forth the developing direction for micro-auto mobile.Through analysing the product situation in ChingAn Car and competitors,and all kinds of micro-auto mobile,and ChangAn Car'smarket share,and the micro-auto mobile's demand in market . Itstate a competitive strategy that's suitable for micro-auto moble profession,induding ChangAn Car.Form the above analysis,It can study a competitive strategy that's fit for ChangAn Car to market,and corny it out clearly .At the same time,It gives some polycying to ChangAn Car for marketing competition.