The Research Into The Market Strategies Of The Blood Medical Treatment Meter Of Wuyi Co.

For one enterprise, the success or failure resulted by new product marketing plan will affect not only its preceding investment rewarding, but the implement efficiency of its whole developing strategy. Furthermore, it has closely relationships with the enterprise's existing. It is just the same as the implement effect of the marketing plan of the Blood Medical Treatment Meter to Wuyi Instrument & Meter Co. (Wuyi Co.),which will make influence on Wuyi Co.diversified strategy objective梐dvance in medical appliances industry directly.To design the marketing plan using in the sales of the new Blood Medical Treatment Meter developed by Wuyi Co.,the paper puts its emphases on analyzing and studying the pricing ,the establishing of marketing channel and the plotting of the sales promotion measures. By choosing typical middle-sized and large hospitals and dealerships in Xi'an areas as objective samples, a questionnaire to investigate the price, demand, prospect, purchasing-power, about the new product in markets and the attentive degree ,understanding degree about customers was framed. And by combining the analyzing results of the questionnaire with the special features hi medical appliance market, plenty of information related to the blood medical treatment meter and medical appliance accompanied with the information about potential customers 梙ospitals and dealerships in China is provided to Wuyi Co.. Based on these, the paper deeplyanalyses and studies the present market capacity, competition situation in domestic medical appliance market and predicts the developing tendency about the new Blood Medical Treatment Meter after China's entry WTO.By applying the marketing theories of organizations buyer's purchase behavior, consumer-adoption process and products lifecycle and channel management, the paper puts forward a serious feasible plans which are in terms of the market position and the resources processed by of Wuyi Co. to deal with the problems of products pricing, products marketing management and products sales promotion and personnel management that might appear in future practice of the sales plan. The paper also stresses the important significance of refreshing marketing ideas, controlling and evaluation marketing plans ,measures and marketing scheme and budget.The research and discussion in this paper provides guidance for Wuyi Co. in further development in theory and practice, and it will help medical appliance similar to Blood Medical Treatment Meter promot in markets.