The Design Of Yanlin HenTai Chain Coalition

When the Chinese market farewells Scarce Economy, the circumstance of the market changes obviously. It's the most realistic and pressing problem which standing by much Chinese mid and small traditional enterprises to survival and development in this district contended market.The reason of enterprise existence is that which can supply the useful value to its aim customers and which can defeat its competitors by its "compare superiority" which be know as core competence. Not this, but who can extent the core competence to its supply chain system. This article is depend on the theory of SCM and the Theory of Core Competence of Corporation and guided by the Theory of Services Marketing. According to the concrete studying firm that YanLin HenTai Company, the dissertation propose the Chain Project and hope it will help it and the mid and small traditional enterprises skip out of the conventional developing model and improve it systemic capacity by enhance the system capacity through outside combination.The aim of this project is that decrees the company's marketing cost make it more efficiency and better to its long-term development. The Information and Knowledge Sharing, the Marketing Logistics, the Emulating and Management of the chain store form the projects rudiment. The project is based on the condition of YanLin HenTai and its market circum, and the background is the internal cooperation.This article is from the firm's realistic condition, and which focus on the superiority and short and internal cooperation, which emphasis the integrity, conformity, exertions on the existing potential materials. Besides project, this article analyzes the chain's agricultural services and its integrated marketing communication, the assistant measures. The article pay some words to the competitor's reaction after the foundation and the situation of entered WTO give some proposal about it. All that will act as the reference of YanLin HenTai Co. Lid.