The Marketing Challenge Of Experience Economy To Tradition Economy And The Study Of Corporation Strategy

This paper analyzes a new type economy-----experienceeconomy, according to the case analyzes, compare the experience economy and tradition economy, analyzes the new marketing factor, point the value of brand is instead of the value of quality, suggest the corporation make the relationship principle with consumer, and use consultative marketing mode to dig consumer emotion, according to analyzes our market, find our experience economy and experience market is becoming show, on this base, this paper take some strategies to our corporation.