KangCheng Medicine Company

There're two parts in this article: case and case analysis. In the first part, the portrait of KangCheng Medicine Company is showed. KangCheng Medicine Company is a state owned medicine commercial company with about 50 years history. It played a important role in our country's medicine transmission field for a long time, but it got in a chaos due to the disorder of medicine market in the recent years. After reforming the distribution channel, the company stepped out the mud.In the second part, after analyzing the threaten, opportunity, and competition of the circumstance of KangCheng Medicine Company, and linking the company's advantage and disadvantage, some suggestions are given: the company should emphasize the wholesale products and setup an channel distribution pattern which managed according the supply chain management means,to form its own differential competitive advantage in the distribution channel managing.