On The Development Of Enterprise Core Competition And Case Analysis

Having entered into the 21st century,market competition is becoming more and more intense with the acceleration and deepening of world economic globalization .In the meantime,the development of economic technology has been providing more and more chances to the enterprises. Therefore ,how to survive and develop in the highly competitive market is an important issue for an enterprise .Up until now ,many people have been trying to find out the solutions from the perspective of intro-firm micromanagement and marketing. Few people,however,systematically study the relationship between intro-firm institutions' and factors' building and its competition advantages in light of the enterprise's core competence .In fact,these institutions and factors may to some degree result in the enterprise's success or failure in the market competition. This work ,based on the study on successful enterprises' cases ,aims to provide a way to build the firm's core competence.It develops in the following steps:The first part analyzes the current situation of our Chinese enterprises and illustrated the necessity of cultivating the enterprises' core competence.The second parSt deals with the theoretic foundation,basic characters and market senses of core competence,which lays a theoretic base for the cultivation of the enterprise's core competences.The third part analyzes the enterprises' core resources and capabilities and their effects on the cultivation of core competence,advocating that the enterprises should synthesize their resources from outside ,inside and market ways and hence enhance the value and grouping ability of the resources.The fourth part studies the models and ways of cultivating the core competence from the angle of value and its renovations.The fifth part discusses several misunderstandings in the cultivation of the enterprise's core competence.The sixth part studies several cases of the cultivation of the enterprise's core competences.