A Research On Cultural Creativity Of State-owned Enterprise

The paper comprehensively utilizes bibliographi -es and demonstrations uses successfully cultural creativi -ty cases and experiences established by famous companies home and abroad and also make use of the latest research fruit in this field. The paper emphatically explores the State-owned enterprise how to carry through the cultural creativity with the market and society effectively and harmoniously in the condition of globalization social-information and the transformation from planned economy to market economy. That will suit the necessity of present and future devel-opmentThe culture of SOBS' in our country have taken its shape since the three social reformation in 1956. Affected by the reformation of economic regime and management regimeThe culture of SOEs experienced three different steps bureau -cratic andrigescent backward-looking,creative adaptive and flexible.In future in order to suit the changes of the living and developing surroundingsThis idea and theory will get more and more attention The SOES must carry through cultural creativity,which will also affect the management reformation.The enterprise culture in the surrounding of planned economy for a long period,when facing the challenges of globalization apparently shows the un-lightened principle the behindhand management conceptbald enterprise spiritand the retrograde visualize of enterprise.Their development meet cultures that never occurred.To deal with these problems.The first and essential thing to carry through cultural creativity in other words that is to renew the management concept of the enter -prise set up the concept of "Both~win" "rationalcompetition" "trademark competition" Renew the value conceptset up a reasonable individual conceptset up distanced grade and sustainable conceptRenew the enter -prise spiritmodle a spirit to be creative changeable integritive and loyalAnd renew the enterprise image of integrityeffectively management and risk-sharingLike HaierChangHongLegend etccomprehensively improve the operating levelstrengthen the competitive ability ;get the outsanding to increase steadilyBut in order to realize the aim of enterprise' s cultural creativity FirstSOEs must become the main body of enterprise' s cultural creativitySecond it is necessary to form a new relationship between enterprise and government further some to the atmosphere of enterprise' s cultural creativi -ty.In a word bringing new ideas to state-owned enterprise to adapt the new situation and to seek new development the key point of state-owned enterprise to improve market competition ability and to reform successfullyThere -fore every country initively local government and all the society should pay more attention or give some assistance to the reformation of SOE' s culture...