Xingfa Air Conditioning CO.,Ltd.

This is a case study about investnment & maagement. It consists of two parts: case and case analysis.The case is described by facts and presents fundamental illustration of the Guangdong Xingfa Air Conditioning Co., Ltd., then specifies the profile, organization structure, and current opevation of the company, at the same time introduces the market environment and the main rivals of Xingfa.In the part of case study, the article applies " Porter's competition adavatge theory, "SWOT Analysis", "BCG Matrix" and "Webster and Wind Model", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of Xingfa. In the end part of the case study, the article draws out a detailed production, investment and management project for the Xingfa, confirms that the aim of investment and management of Xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand , and to increase market share as soon as possible, the article detailedly discusses the buyers' behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of Xingfa .