Research On The Marketing Of Residential Property In Shenzhen

Based on the marketing theory,the residential property market Shenzhen in recent years are analyzed,the relation between the supply and demand are especially analyzed and forecasted. With its in-depth investigation into several famous property developers and their developments and the questionnaires for consumers at the Shenzhen Housing Exhibition,the research shows that the development room of the residential property market of Shenzhen will be huge in the future. The opportunity co-exists with challenge. The property developers should strengthen marketing in order to excel in the fiercely competitive market. Catering for the marketing characteristics of residential property market in the 21st century,several viewpoints are creatively presented in this dissertation:1. Create novel property concept and display the special characteristics of value and difference.2. Establish brand image and build up exquisite real estates.3. Advocate rational ecological environment and emphasize composite facilities for community.4. Create new life style and materialize the humanistic solicitude among neighborhood.In terms of the marketing combination,project operation combination,full-process plotting combination,combination of zones and core innovation of enterprises are presented. And in the field of marketing strategy,several forms such as the research forum,exhibition,property visiting group in the weekend,agent stores and model apartment are emphasized. The dissertation provides highly operational means for the marketing practice of residential property.