Milton Company-Exploring And Developing Chinese Market

Refer to the work experience with the multinational corporations, the author describes and analyzes the marketing development process and problem-solving skills on Chinese market with MILTON, one of the world's leading chemical companies, using the management theories.In order to be able to take advantage of the opportunities for profitable growth throughout the world, MILTON pays more attention to the Chinese market, the dynamic, fast growing economic area in the world. The employees of MILTON made a lot of marketing research to help the decision-makers identify the opportunities梔eveloping the Chinese markets. After entering Chinese market, the decision-makers in MILTON (China) emphasis training the employees, managing them using the suitable manners under the Chinese cultural background. They explore the new markets, promote their products and supply the services to the Chinese customers.The author writes the case to tell the stories which happened in the process of marketing exploration, development and management with MILTON (China). She also analyzes the reasons of several happened events and solving skills in managerial degrees. MILTON values growth, teamwork and innovation. With a unique competitive management advantage, MILTON gains sustainable development in China and the business in China is increasingly gaining in importance.