Guangzhou Honda Automobile Co.,Ltd.——Some Advice On The Strategies For The Future Development

This essay gives a brief introduction of the auto industry, reviews the history of the development of "Guangzhou Bentian"and especially talks about its production, business and its confrontation with the keen competition and the existing problems, By means of strategic administration, this essay also analyses the present situation, the problems, and the advantages and disadvantages of GB and finally puts forward some relevant strategies for the future development. This essay can be divided into two parts: Part One: The background of auto industry. This part gives a brief introduction of the development of auto industry in the world, and the situation of the auto industry in China as well as in Guangzhou. The cases of "Guangzhou Accord" It includes its formation, its scheme for production, its productive capacity , its sales pattern, and a comparison to its competitor--"shanghai Buick". therefore reveals the problems that "Guangzhou Bentian"is now facing. Part Two: An analyses of the cases through the analyses of the auto industry and the production in Guangzhou, in China and in the world, with SWOT . It puts forward the alternate resolution , stes forth a competitive profile matrix and finally raises some strategies for the future development in accordance with the present problems.