Goldrich Groups Of Sanshui City——Second Achievement,advantage Rebuilding,create The Groups' Brilliancy Again

The main body of the case in this thesis describes such content as follows: ã‚œrief introduction of the Goldrich Groups' business, includes paper making, package industry, printing and dyeing, chemistry engineering, real estate, trade , etc. (2) the development history of the GR, begins from contract with the corrugated paper packing factory , greatly succeeds in low cost purchasing, fast expanding . (3) the strategy symposium of the second achievement, the restrict factors encountered in fast growth, how to carry out the second achievement . (4) the important measures adopted after the symposium, spreads goal system of job responsibility, carries out 5S management, readjusts the Groups' resources, carries out IS09000 quality certificate system in printing dyeing and paper packing factories (5) the implement of the reform and development program in Xinwei printing and dyeing factory.The part of the case analysis uses the RBV model, Porter's Five forces competitive model, SWOT analysis method, BCG business matrix, management innovations to give the KSF of the second achievement in GR groups: related diversify , management innovation, organization reform.