DHL Express Company——Study Of Development Strategy And Investment Key Elements

With the development of Asia economy and trade, the express industry has developed rapidly. DHL and the other express company such as UPS FedEx TNT have seen good prospects of Asia express market. My thesis is based on the case study of DHL company. According to its current situation and the future development opportunities, I raise the development strategy of DHL in Asia market. In the meantime, I have analynazed the five key elements of investment in order to realize the strategy.This thesis has two sections: case and case study.The 1st section not only describes the history of DHL and market situation, but also compares DHL in Asia with FedEx and UPS. In the end, this section points out the main problems and the coming development opportunities.In the 2nd section of my thesis, I have raised DHL 's development strategy which DHL need enlarge the direct investment in Asia to maintain the leading position after internal and external analysis of DHL using the theories learned in my MBA courses and my experience in investment. In the meantime, I have done the detailed analysis on five key elements of investment and given the suggestion for the project establishment.