The Progress Of OEDL——From Mono-farming To Multi-process Of Ostrich Product

The allicle is about the teaching case of sttategic management .It iscombined into tWo major section, Case Study and Case Analysis.For the CASE STUDY ped, it mainly introduced the developmentprocess of OEDL, including the history backgrounds, cmeent businesssituations and the future direction of operatiofl to state the feature andgrowth of the ostrich industry. It also introduce the different stages ofOEDL from Ghanging its' marketing strategies and Greating new meanscontinuously, in order to stabiles the comPany interior sttucture, increasingbusiness profit, and becoming the leader of this industry.For CASE ANAlYSING part, the author used her Anowledge sheLearnt from MBA cOurse, especially in the theory of strategy management,moreovef, her years working experiences, to analysis the present businesssituations of OEDL, their competitors, the difficulties of operation. Theadvantages of the industry and the future market str8tegy In addition, tostate her view points on OEDL's fuure operating directions.The aims of the article are to give different homogeneous industriesintbrmation when facing sarne problems and difficulties, in order to givethem an objective opinion and suggestions.