The Study On Customers Relationship Management

Customers are important assets for companies?survival and development. Good relationship between the company and customers can create profit for companies. How to retain customers and transfer them into loyal ones is a significant issue in marketing. The academic essay first discuss the essence of the relationship, then, by analyzing the customers learning behavior and the process of the relationship development, it gives a basic idea to develop the relationship .The idea is by offering their customers high commitments, highly satisfying their customers and using intense strategies. After that, it deals with some strategies, including DATEBASE MARKETING, CUSTOMER CLUB. At last, it discusses the important internal factors to develop the relationship. It suggests that the company should have good staff relationship and build good communication system.