Female Cultural Expression And Indoor Environmental Design

Commercial space is the product of the development of modern commercial society; and indoor environmental design is one of the main body which plays an important role in improving the living space and quality of life along with social progress. In the commercial space sector, gender has been overlooked. From the ancient times till now the community of female as "half the sky" in the development of human society plays an indispensable role. With the development of female's status and the social productive forces, female culture has also experienced different times with a variety of features. Depending on the humanity spirit and the construction of a harmonious society, interior design of commercial space environment should pay more attention to the needs of the vulnerable groups, and strengthen the expression of the "female culture".Along with social development, female consciousness and updates on their structure of knowledge, females have become indispensable in all spheres of society (especially in the commercial consumption sector). Accordingly, the female culture in the business space stands out conspicuously. However, due to the psychological and physical differences between female and male, judging from current situation of seven typical female commercial space interior environmental design, the needs of female culture in the existing commercial space has not been met. They ignore female characters in space design, and simply apply the "equality of gender" rules which usually consider male as main object of researches, while ignoring the differences between female and male demands.As for the female cultural weakness in the commercial space design of the indoor environment, this paper claims that designing should consider the needs of women. By employing basic elements of design, such as points, lines, surfaces, etc reasonably, and based on the theories of color science, ergonomics, behavioral psychology, this paper tries to convey the female culture in the design of conmmercial interior space, with emphasis on five important points in design towards commercial space interior environmental design (moving lines, windows, Shopping guide, lighting, auxiliary facilities).In short, to design a business space with emphasis on people, we shall first awaken the awareness of "female culture". The awareness of "female culture" should be waken. If we can provide women a safe and free commercial space, we can also keep a friendly environment for all the people.