A Research Paper On The News Writing Learning From The Literary Rhetoric

With China's economic and cultural levels rising, the journalism is developing rapidly. The prosperity of television and radio media and the rapid rise of the fourth media has a great impact on China's newspapers, entering " the era of reading titles." Therefore, in order to gain a firm place and strive readers in the fierce market game, the innovation in newspaper journalism is an urgent need.Grafting the "News" and "literature" together is one approach of News Writing and innovation. In other words, it means to try to experience the literary means in news writing. In fact, both at home and abroad, it's a long story that whether the "news" could combine with "Literature" is controversial, and the relevant practices are carried out continuously. For example, in 1960's, the rise of the "New Journalism" in the United States, whose most prominent feature is that literary skills are applied in writing news stories; in China, many journalists, such as Xiao Qian and Mu Qing whose journalism works are also literary.This article learning from the literature rhetoric from the news writing to achieve innovation, which proves that that the news "marry" he literature is feasibile and even the necessary, thinking that learns from the literature rhetoric is the news writing innovation effective measures. Moreover, from news title, news lead, backgrounder, and news communication, this paper discuss how to learn from the literature rhetoric specifically. It is thought that we should pay great attention the refinement to apply flexibly of the verb, and introduce the prose writing style moderately in the news writing.Meanwhile, the paper also proposed some principles of literature and journalism should adhere to is that the form can not cover the contents. On how to explore innovation in news writing for journalists:the journalist should strengthen own literature training, study the Western reporter's successful experience positively, keep pace with the times grasps our country press campaign policy, and innovate in deference news dissemination basic rule foundation positively, to make more outstanding news work which the audience love.