The Research On Emotional Design Of Ceramic For Daily Use

The development of science, technology and social economy and culture establish the material foundation of the age, the abundance on materials make people pay more attention to there motional demands, people is no longer satisfied with the material demands, and wants the products have the spiritual demands. Along with the change of consumption concept and design concept, the emotional design, which is based on people's deep emotional demands, has become a necessity. Through the theory of emotional design and analysis of the market demands and product consumption psychology of the ceramic of daily use, I hope that some methods to the future of the ceramic of daily use are to be included to improve the emotional design of the ceramic of daily use.In today's market, the Chinese ceramics has a very awkward position. Ceramic is a typical representative of Chinese culture, and artifacts, however, the glory of the ancient Chinese ceramics has disappeared. It is only to be a country with big out put, there is a long disparity comparing with the England Germany and Japan. This thesis selects ceramic of daily use, which is a special kind of product closely linked to people's daily life, proposed the necessity of introducing the emotional design into the ceramic design through the analysis of the market demand at home and abroad and combining the further research of the need levels of the consumers and the consumption psychology of the ceramic of daily use. The thesis analysis the design expression methods of the ceramic of daily use and conclude the design strategy of the emotional design of ceramic of daily use through the analytical of the concept of emotion and emotion levels. At last, work out the product that can satisfy the emotional demand of the consumers through the design practice which unite the method of the ceramic of daily use.To a certain extent, the research wants to have some guiding significance to the ceramic of daily use, a good research point and method for the ceramic of daily use related issues and research methods in China, and provide the possibility for follow-up research.