Research On Emotional Design Of The Auto-lamp

With the development of social economy and the rise of the experience economy, the traditional function of product is no longer able to meet the emotional needs that the consumer concerns. As a spirit of the human in the field of high-level requirements, research on the emotional needs is a new era direction of designers. Increasingly rapid development of China's automobile industry, China's independent vehicle research and development, however, has a long way to go. The design of auto-lamp is an important part of car design and plays an important role in the emotional expression of vehicles. There is a little research in the field of emotional design for auto-lamp domestic current. The research in the thesis is based on the "Zhong Qi" Automobile design Project hosted by Hunan University, its task is to develop a volume Chinese characteristics car with independent intellectual property rights positioning in the high-level on executive business and administration.Firstly, the article begins from research of the basic theory of emotional design, inducting and summarizing the main theories of the emotional design content to lay the theoretical foundation for the study.Secondly, from the relation of auto-lamp design and car design, the article puts forward the view of the automotive brands gene transfer and innovation in the field of auto-lamp emotional design; Through the application of Antithesis and Exemplification, it elaborates the emotional expression on three description aspects: "form", "Material", "color".Thirdly, on the basis of theories about auto-lamp emotional design and case analysis the writer divides the auto-lamp emotional design into four stages:emotional positioning, concept generation, design build and design refinement. Then detail the design tasks of each stage and improve the whole process of auto-lamp emotional design.Finally, through the concrete practice project of'Zhong Qi'hosted by Hunan University, the flow of auto-lamp emotional design proposed by the thesis has been practiced and authenticated.