Research On Cultural And Creative Industries Policies Of Jilin Province

The concept of cultural and creative industries was proposed by developed countries in 1990's, and it can be defined as the industry clusters of the internal relations within it, with the fundamental means of innovation, the core values of cultural content and creative achievements, the transaction characteristics of achieving the intellectual property rights or consumption, and providing the public with cultural experience. Cultural and creative industries are the high-end part of the cultural industries, including the press, radio, film, software, networking and computer services, advertising exhibition, the art trade, design services, tourism, leisure entertainment, and other ancillary services sectors. With the industrial characteristics of innovation, strong penetrability, high value-added, high environmental protection and so on, cultural and creative industries find favor with many developed countries, and develop rapidly in the world, becoming one of the fastest-growing and most promising industries on a global scale.Cultural and creative industries policies are rules and measures, formulated by nations to guide and regulate the cultural industry activity and economic interests. An active policy is of paramount importance to cultural and creative industries at their early stage of development.Jilin Province is in a critical period of reform and development now, and cultural and creative industries have developed to a certain scale so far. At this time the action that the government creates a favorable policy environment to vigorously boost the development of cultural and creative industries can not only directly foster new economic growth point, but also lead to the development of other industries in a powerful multiplier effect, significantly boost employment opportunities, which is the right choice to optimize the industrial structure and promote economic growth of Jilin province.Using the experience of developed areas of cultural and creative industries home and abroad for reference is of much help to build cultural and creative industries policy system in Jilin Province. Britain is the first one to promote cultural and creative industries development by public policy, and the United States, Japan, Korea and other countries have also developed a more comprehensive policy system to support and develop cultural and creative industries. The policy experience of these countries contains: bringing cultural and creative industries into line with the state development strategies, building reasonable-structured and scientific policies and laws system, promoting the diversification of investors, strengthening protection of intellectual property to creative products, and actively exploring cooperation and exchanges of cultural and creative industries between the government and nongovernmental organizations or different countries, enhancing the training of practitioners, supporting the export of cultural products, and so on.Some domestic cities, such as Beijing, Shanghai, Shenzhen, etc., have an early and rapid development of cultural and creative industries and accumulate a lot of experience about government policy, such as taking the cultural and creative industries development into urban development plan, setting up financial guarantee system, promoting the cultural and creative industries'cluster development, reducing and remitting taxes, simplifying the export procedures.It can be seen from the above policy experience that the rapid development of cultural and creative industries in the whole world results for not only the strong vitality of themselves, more importantly but also local governments'valuing and policies supporting, creating a favorable external environment, injecting energy of funding and personnel power, promoting the output of creative products and so on.The concept of cultural industry has been used in economic practice of Jilin province, but most parts in it belong to the cultural and creative industries areas. In recent years, the cultural and creative industries in Jilin Province have made considerable progress that lots of long-shadowed cultural enterprises set up, such as The Changchun Film Group, Jilin TV & Radio Network Group, Jilin Publishing Group, Jilin Song & Dance Group, many well-known cultural brands formed, such as Jilin Song and Dance, Jilin TV play portraying rural life, Jilin two-person show, and animation games, arts training, folk craft and other industries began to take shape and have been developing in a strong momentum. But generally, the cultural and creative industries are still in the primary process of development, with smaller and weaker firms, smaller industrial parks, less investment of private capital and a smaller proportion in GDP, and need the support from the government urgently.With the advance of the reform of cultural administrative system, Jilin Province has formed the general idea about the development of the cultural industry, and since 2006, Jilin Party committee and provincial government has promulgated a series of policies, such as "Outline of Cultural Development of Jilin Province (2006-2010)" (2006), " Suggestions on the Development of Major Cultural Industry of Jilin Province "(2007), " Opinions of Jilin Provincial Party Committee and Jilin Province People's Government on developing the Cultural Industry "(2009), " Policies of Jilin Province on supporting the reform of cultural administrative system and the cultural industry "(2009) and so on. These policy measures specify the objectives and major tasks of the development of the cultural industry in Jilin province and make regulations about supporting cultural enterprises, promoting industrial upgrading, and building cultural and industry parks and other issues. In addition, many cities, Changchun, Songyuan, Siping and so on, also issued their local cultural and creative industrial policies to promote the rapid development of the industry.Judging from the current policies of Jilin Province, the cultural and creative industries policies are mainly basic policies, and there are many incompatibilities with the industrial development, that is, there is not a specialized agency to guide the development of cultural and creative industries of the whole province, the category of the cultural industry is not clear, the supporting policies to the cultural industry need to be improved and so on, so that these policies can not adequately guide and promote the cultural and creative industries.On the basis of a comprehensive analysis of the present policies of cultural and creative industries of Jilin Province and the lessons of the experience about domestic and international cultural and creative industries'development and policies, the following recommendations to building the policy system of Jilin Province cultural and creative industries are made.First, improve the basic work of servicing cultural and creative industries. Establish the specialized agency of cultural and creative industries at the provincial level to coordinate the relevant departments servicing for the cultural industry. Clear the basic concept and the classification of cultural and creative industries and give the different guidance to the different industries. Build up an omnibus policy system including the structural reform policy, the industrial policy, the financing policy, the personnel policy and the tax policy. Promulgate intellectual property protection policies As soon as possible.Second, cultivate new cultural and creative market actors. Speed up the pace of the commercial cultural institutions transferring to enterprise, combining restructuring of enterprise, the resources integration and structural adjustment, and foster a number of competitive and influential cultural enterprises. Reduce the access threshold to the cultural market to encourage the private capital investing cultural enterprises.Third, expand investment and financing channels of cultural and creative industries, to form the diversified investment and financing pattern of the government, enterprises, the citizen and the society. Implement the preferential fiscal and tax policy and increase the investment of governments at all levels to cultural and creative industries.Effectively use the financial capital to help creative businesses in securing the bank lending and the special fund of trust companies and venture capital firms. Establish the liberal market access mechanism to attract non-state capital into the cultural market. Fourth, expand the size and efficiency of cultural and creative industries. Actively promote the construction of cultural and creative industry parks. Strongly support planning, promoting and marketing of cultural brands. Promoting the combination of cultural and creative industries and traditional industries, competitive industries, resource-dependent industries to achieve the transformation and upgrading of these industries.Fifth, strengthen the development of creative talents. Formulate the comprehensive personnel policies about talents'introduction, training, selection, use, management and incentives, and speed up the construction of the service platform for cultural and creative talents to reverse a severe shortage of creative talents in Jilin Province.